Sunday, February 4, 2018

Marketing Libraries Journal

Marketing Libraries Journal (MLJ) is a new peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.

Published twice a year, this new journal contains both research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing. In addition to peer reviewed articles, the Journal will also contain practical articles from columns on advocacy, branding, case studies of marketing campaigns, "from the trenches," and technology tools.

Read the inaugural issue at

Call for submissions for Volume 2, Issue 1 (Summer 2018) is open.
Deadline for Submissions: April 1, 2018 (May 1, 2018 for Practical Articles)
Submission guidelines are posted on the journal's home page, along with a link to the online submission tool.


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